User Experience Architecture and Design
Profile + Skill Set + Portfolio
Profile
I have been at the forefront of digital marketing for the past two decades . I have functioned as a Creative Director, User Experience Architect, and Mobile Designer focusing on interaction and interface design. I have turned business requirements in to quality products for Fortune 500 companies, huge agencies, fledgling start-ups and everything in between. My management acumen, knowledge of technology and creative proficiency make me a rare and valuable member of any user-centric team, initiative or company.
Skill Set
Case Studies
MSNBC
Revolutionized how people consume news content
COACH
Optimized the luxury fashion shopping experience for maximum access
GODIVA
Streamlined and optimized multifaceted product check-out and shipping process
Verizon Rewards
Conceptualized and launched communication and media consumer loyalty rewards program
NY UNWASTE
Created sustainable platform for social action against energy consumption waste
FEATURED PROJECTS
Architected automobile dashboard version of application, mapping functions to steering wheel control.
Architected global digital product design contest and campaign, leveraging MTv’s brand and audience.
Conceptualized, executed and managed research program and related flagship site redesign
Designed beauty product skin to nail color shopping aid and selection wizard.
Re-engineered intranet to encompass and utilize more social activity based on SharePoint and Jive platform.
Executed pilot program with Unilever, Shop Rite and Sample Saint introducing cashier scan-able digital/mobile coupon.
Architected Facebook platform specific brand affinity app and program.
Optimized and re-designed user interface for internal broker analytics application.
Architected socially conscious and environmentally friendly interactive marketing and content campaign.
Engineered interactive press kit and digital asset management distribution system.
Notable Brands
