When working with William “GoodWill” Ellis you get more than just a DJ. He is an experience curator, DJ, digital marketer, event planner, art director and above all else, he is an artist. He fuses his love of music and art to create visceral experiences for his audiences and clients. These events range from curating exhibitions at art galleries, multi-sensory museum experiences, online campaigns, destination retreats, private functions and live music performances.
With roots in Brooklyn, New York, his musical influences span the globe. GoodWill’s parents were born and raised on the Caribbean island of Barbados before migrating to Brooklyn. He grew up listening to diverse tropical sounds mixed with the complex bass heavy rhythms of the newly forming cultural phenomenon, Hip Hop. Enthralled with both and influenced by R&B and urban dance music, GoodWill immersed himself in music, art and the culture that accompanied them. All of these influences inspired his unique ability to blend various genres cohesively, forming a worldly, universally accessible but eclectic sound. GoodWill has run, hosted and DJd a radio show out of DUMBO NYC, traveled around the world and spun with some of the best DJs in the business like Rich Medina, Tony Touch and Funk Master Flex. He is also the Founder and Co-CEO of Pure Magic, an event coordination company which produces everything from festivals to corporate gatherings.
Besides spinning at some of the most esteemed venues, GoodWill activates his twenty five years of experience in multi-disciplined art forms to conceptualize, organize, promote and design marketing elements for events to create deep experiences. He has created memories for domestic and international audiences alike including the American Black Film Festival in Miami and the Independence Day Celebration in Portugal. He has founded a number of institutional experiences: Tunnel Vision, a monthly cultural celebration in DUMBO NYC and Brooklyn Magic, a music and arts festival powered by the 46 year running International African Arts Festival in Brooklyn NY.
Like a musical tailor I stitch songs together to move people physically and emotionally. I paint with sound on canvases of ears and hearts. Check out these select mixes and share them if you feel them.
Life is filled with work. We spend 80% of our waking hours either working or preparing for it. This creates stress and anxiety that affects our natural rhythms. It also creates social rifts that affect our ability to connect with others. Parties and celebrations help us to release those negative feelings allowing us to reset our centers and also reconnect with people in healthy, meaningful ways. Music plays a critical role in this process. Party with me to help take the edge off.
Special events like weddings, showers, birthdays, retirement, product launches, and store openings don’t come around very often. In life’s timeline they are the colorful exciting bursts of intense activity. Once they have passed, they only live on as memories. Every aspect of these events should memorable and amazing, especially the music.